Legal

Service Delivery Policy

Last updated: 27 April 2026

GAds Pro Lab provides digital, intangible professional services. We do not ship physical goods. This policy explains how our services are delivered, the typical timelines, communication standards and what you can expect once you engage us.

1. Nature of delivery

All deliverables are digital and delivered electronically through one or more of the following channels:

  • Email (for proposals, strategy documents, reports, invoices and other written communications).
  • Cloud-based document and asset sharing (Google Drive, Notion, or similar tools).
  • Direct work inside your platforms — Google Ads, GA4, Google Tag Manager, your website CMS or CRM, with your authorisation.
  • Scheduled video calls for kickoff, strategy review and reporting.
  • Direct email communication and our support ticket system at support.html.

2. Engagement timeline

Typical timelines for our packages, from confirmed kickoff:

  • Bronze Plan: 7 – 10 business days for campaign setup & basic reporting framework.
  • Silver Plan: 10 – 14 business days for full research, setup, tracking guidance and weekly reporting.
  • Gold Plan: 14 – 21 business days for advanced strategy, landing page support, ad copy variations and optimisation cadence.
  • Platinum Plan: Custom timelines — agreed in writing as part of the proposal, typically 21 – 45 business days for initial launch with ongoing retainer thereafter.

Timelines start from the day we receive (i) confirmed payment as per the agreed milestone, and (ii) all required access, assets and approvals from the client side. Delays from the client side will shift the timeline accordingly.

3. Engagement milestones

Most engagements move through the following milestones:

  • Day 1 — Kickoff & discovery call: A 30–45 minute call to align on goals, sales context, and access requirements.
  • Days 2–7 — Research & strategy: Audit (where applicable), keyword maps, competitor research, structure plan, tracking plan, landing-page brief.
  • Days 7–14 — Build & QA: Campaigns, ad copy, landing pages, tracking, conversions and event setup. Internal QA before launch.
  • Day 14+ — Sequenced launch: High-intent campaigns first, then cold acquisition, then scale.
  • Weekly thereafter — Optimisation & reporting: Search-term sweeps, creative rotation, bid & budget shaping, weekly written report.

4. Reporting cadence

  • Bronze: Basic launch report & account access summary.
  • Silver: Weekly written performance report.
  • Gold: Weekly written report + monthly review call + lead-quality review.
  • Platinum: Custom dashboard + weekly report + monthly strategy review + quarterly deep review.

5. Communication standards

  • We respond to client emails and support tickets within 1 business day on weekdays.
  • Urgent issues affecting live campaigns are addressed on priority — typically within a few hours during business hours.
  • Each engagement has a single named senior strategist as the primary point of contact.
  • Office hours: Monday – Saturday, 10:00 – 19:00 IST. Sundays and public holidays are off, except for emergencies.

6. Client access & ownership

You retain full ownership of your Google Ads account, GA4 property, GTM container, landing pages and all creative assets created for you. We work as managers on your accounts and assets. On engagement end, all access can be transferred back to you with no lock-in.

7. Revisions

Each deliverable (such as ad copy sets, landing pages, strategy documents) includes a reasonable number of revision rounds — typically up to two rounds — within the original scope. Substantially new requirements or out-of-scope changes will be quoted separately as a change request.

8. Force majeure & platform-side delays

Service delivery may be impacted by events outside our reasonable control, including ad-platform outages, account-suspension reviews initiated by Google, regulatory changes, or other comparable events. In such cases we will keep you informed and resume delivery as soon as possible.

9. No physical shipment

GAds Pro Lab provides only digital, professional services. There is no physical shipment, packaging, courier or logistics involved. References to "shipping" in any payment-gateway context relate to the delivery of digital deliverables and access as described above.

10. Contact

For any service-delivery questions:

GAds Pro Lab
New project enquiries: hello@gadsprolab.com
Existing client support: support@gadsprolab.com
Or raise a support ticket directly.