Google Ads Experience

Google Ads isn't a button you press.

It's a discipline — campaign architecture, creative, tracking and weekly judgement calls. We've been doing this work for years across Search, Display, YouTube and Performance Max.

Capability depth

Every campaign type. Every account size.

Our strategists have launched and scaled hundreds of accounts — from a single-service local business spending ₹50,000 a month to multi-project real estate portfolios running into seven figures. The campaign type follows the buyer journey, not the other way round.

  • Search — high-intent capture, exact-match clarity, message match
  • Performance Max — clean asset groups, audience signals, exclusions
  • Display & Demand Gen — awareness, retargeting, audience building
  • YouTube — in-stream, in-feed, Shorts, with proper hook design
  • Shopping & Standard PMax — feed strategy, margin-tier splits
  • Local & LSAs — multi-location service businesses

What a typical engagement covers

  • Account architecture & campaign structure
  • Match-type strategy & negative keyword libraries
  • Buyer-intent keyword mapping
  • Ad copy & asset variations
  • Audience signals, lookalikes & in-market lists
  • Geo, device & daypart strategy
  • Bid strategy selection & tROAS / tCPA tuning
  • Creative briefs for static, motion and video
  • Conversion tracking, GA4 & GTM
  • Search-term sweeps & spend hygiene
  • Quality Score diagnostics
  • Landing page CRO recommendations
How we approach the work

A repeatable system, customised per account.

1. Audit & diagnostic

If you have an existing account, we audit it first — wasted spend, structural issues, tracking gaps, creative fatigue, search-term leakage. The audit becomes the foundation for the strategy.

2. Strategy document

A written plan: campaign structure, keyword themes, ad copy direction, bid strategy, tracking plan, landing page brief and the metrics we'll judge success by. Approved before anything goes live.

3. Build & QA

Campaigns built, creative produced, tracking implemented, landing pages prepared. We run a QA pass before launch — yes, including the boring conversion-event firing checks.

4. Sequenced launch

We don't go live with everything on day one. Brand and high-intent campaigns first, then cold acquisition, then scale. This protects early-stage data quality.

5. Weekly optimisation

Search-term review, negative keyword updates, ad copy rotation, bid adjustments, audience refinement, creative refresh — the unglamorous compounding work.

6. Reporting & review

Weekly written reports, monthly strategy review calls. Honest read on what's working, what isn't, and what we're testing next.

Industries

Where our Google Ads experience runs deepest.

Real Estate & Builders
D2C & eCommerce
SaaS & B2B
Education & EdTech
Healthcare & Clinics
Hospitality & Travel
Finance & Insurance
Local & Home Services

Want a Google Ads audit?

Share your account access and we'll come back with a written diagnostic — wasted spend, structural issues, and the highest-leverage fixes.

Request a Quote